About our creator
About our creator
Karim Zariffa is multi-disciplinary designer and director. He is accomplished in multiple formats and technologies, and his distinct style constantly evolves. With a strong art direction sensibility and experience in many disciplines, he has a unique vision and always tries to push the limits of design. His greatest passion however is to be creative in the realm of craft art and clever in-camera visuals. He believes authenticity is the key to charming the viewer. Karim’s extensive experience in large scale set design, art direction, and seamless one takes make him the perfect “stage director” for the BrandCast. He’ll oversee all of our shoots, work closely with our trusted production designer Will Field to design our sets, and plan out all of our transitions in an intricate pre-viz.